IS YOUR BRAND HELPING YOU LAND A JOB?
What is a professional brand? How can you best represent your own unique brand to potential employers, to people you meet through networking, at informational meetings, and via your LinkedIn profile? Regardless of where you are in the job-search process, your brand serves several important functions – all of which create the marketing “materials” for the brand called Y-O-U. This interactive, hands-on workshop provides essential information and tools to build your brand. In addition, you will develop strategies to differentiate yourself from the competition!

Workshop Goals:
•Understand the importance of a Brand during job search
•Identify the uses and applications of your brand
•Learn what to include in your Brand Statement
•Begin developing your Professional Brand

What We Will Cover:
•The definition of a Brand
•Sample branding statements of job seekers
•Uncover your unique career identity
•7 key ingredients to building a brand
•Complete a 5-step career change plan
•The initial brand-development process

Materials Needed:
Please bring a copy of your résumé.

Workshop Length:
3 hours.  Please plan to arrive 15 minutes early.

Who Should Attend:
Individuals in career transition, conducting a job search, or those considering changing careers.

Cost to Attend:
Free for Program participants and $15 for guests.

Dress:
Business casual

Registration Required:
Email nikki@tbjl.org, or call (813) 344-0200.