Promoting Responsibility In Middle East Reporting


PRIMER is dedicated to countering media bias and misinformation on a regional basis. Media bias and misinformation frequently characterize what is reported about the state of Israel in the American press and around the world. This practice, when left unchallenged, negatively molds public opinion, which steers public policy, and can adversely affect Israel's well-being and continued existence.

“A huge lie repeated often enough is accepted as truth.”

— Joseph Goebbels, Nazi Propaganda Minister

Click here to read about the 2023 PRIMER Awards.

The date for 2024's Awards is TBA.


  • In Memory of Norman Gross

    Norman Gross founded the Tampa Bay chapter of PRIMER. He worked tirelessly, writing hundreds of letters to the editor of the Tampa Bay Times, to remove bias about Israel from the media. He will be missed.

PRIMER's Ten Points of Media Bias

Bias can sometimes be hard to spot if you aren't looking for it. Here are a few things to look for to help you point out biased reporting.

Letter to the Editor Guidelines

If you've never written a letter to the editor, or if you're looking for some advice on how to write an even better letter, check out these guidelines on what to include.


Check out our list of links to get more information about social action in the Jewish community.