Norman Gross founded the Tampa Bay chapter of PRIMER. He worked tirelessly, writing hundreds of letters to the editor of the Tampa Bay Times, to remove bias about Israel from the media. He will be missed.
PRIMER is dedicated to countering media bias and misinformation on a regional basis. Media bias and misinformation frequently characterize what is reported about the state of Israel in the American press and around the world. This practice, when left unchallenged, negatively molds public opinion, which steers public policy, and can adversely affect Israel's well-being and continued existence.